About Me

My Story

I grew up in a family that valued photography. My mom and dad were always snapping pictures, but almost as important as the images were the stories that accompanied them. The photos displayed around the house had such lore surrounding them that they felt like more than just objects; they were like members of the family themselves. Birthday parties, track meets, martial arts tournaments, and just everyday life were always documented so that we could relive the moments and retell our stories.

But in the early 90s, computers and technology captured my attention, and I began down a path in tech. At 15, I quit my paper route and got my first “real” job doing tech support for Compuserve, and I’ve never worked a job that wasn’t computer-related since. I went to Oklahoma State University (Go Pokes!) to study computers and code. After graduation in 2002, I moved to Austin, TX, and started my career in software development at Dell.

It wasn’t until 2010 that I discovered my passion for photography. What started out as something to supplement web design blossomed into a passion of its own. It was in those first few years of exploring all the genres of photography in Austin that I learned what my mom and dad had already figured out: a photo is more than a visually pleasing object; what makes it special is the moment that it captures and the story it tells.

Photography was creeping into all aspects of my life. I shifted to more of a frontend UI/UX focused developer and started working more with creatives. I even met my wife and business partner while out taking photos! I switched to full-time remote work in 2013 (well before the pandemic made it a common thing) and, untethered from the office, we moved to New Orleans, where I truly honed my skills behind the lens. Shooting parades, second lines, and the always unpredictable New Orleans streets, I had to master the technical operation of my camera and learn to anticipate where the story was going to develop to grab the fast-moving action.

After a few years, we ended up in Houston, TX, after failing to find a replacement for the action and energy of shooting on the New Orleans streets. I turned to fashion and portrait photography and discovered how rewarding it is to not only try to capture the moments and stories around us but to conceptualize, plan, and execute them from scratch. It was challenging to move from having very little control and needing to anticipate and react, to one where you needed to craft & structure every detail to get the shot you wanted. In my software development life, I had the pleasure of working with a truly brilliant designer who opened my eyes to how visual storytelling is central to all branding & marketing efforts. We talked about how things as small as the color and shape of buttons needed to support the company’s identity and message.

Today at JW Insight, I take all my lessons and experience from 20+ years of software development and 15 years of photography to help brands and businesses like yours create focused and impactful brand messages. So if you need help clarifying your brand identity, creating visuals that tell your story, or a website that will take your business to the next level, I can help you accomplish it.

Let’s work together to bring your brand’s vision to life.

Add Years of Experience to your project

My Process

At JW Insight, we believe in the power of thoughtful strategy and authentic storytelling across all our services. We don’t just execute tasks – we become invested in your success. From the initial consultation to the final deliverable, our process is rooted in understanding your unique needs and objectives. Whether we’re visually communicating your brand through photography, developing a targeted marketing strategy, or building a custom software solution, our focus is always on crafting a clear, compelling narrative that resonates with your audience and drives meaningful results. We work with you, not just for you, to ensure your vision is brought to life with intention and impact.